Telecom
Telecom Upgrade Campaign Targeting
How a telecom operator sized its upgrade campaign around incremental margin instead of raw propensity — three competing targets, anonymised features and a holdout designed in from the start.
View projectIndustry · 03
Telecom
Churn, campaign performance and customer-value analytics for subscription businesses — measured at the customer level where the retention decision is actually made.
For subscription-based relationships, customer retention is the core of the business. Will a customer buying a postpay mobile phone with a contract leave when the contract expires? Or will they migrate between brands?
A prediction model of churn can anticipate how likely users are to leave. Retention efforts must be made to keep valuable customers and reduce the churn rate.
Projects in Telecom
2 projects
Start your free consultation
Focus on your business; let us back you up with data support