Industry · 05
Funnel, basket, lifecycle and website-performance analytics for online businesses — where the data is plentiful but the decision is still the hard part.
As a typical real-time business, a large amount of data is being generated every minute. How do you turn complex data into business action?
Market basket analysis for cross-selling is a good example: extract association rules from transaction logs to support product recommendations, then test whether the recommendation changes basket size rather than assuming it does.
3 projects
E-commerce
How a marketplace operator replaced inflated revenue reports with one grain-safe view of delivery, customer experience and seller quality — and separated genuine seller problems from reporting artefacts.
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E-commerce
A million-row order extract where nearly half the file was blank, 46% of real order lines were cancelled or refunded, and gross revenue looked very different from money the business kept.
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E-commerce
How we analyse paid campaign performance without chasing CTR — funnel metrics at the right grain, minimum-volume rules, cost per approved conversion and a budget view with ranges instead of promises.
View projectFocus on your business; let us back you up with data support