Telecom
Telecom Upgrade Campaign Targeting
How a telecom operator sized its upgrade campaign around incremental margin instead of raw propensity — three competing targets, anonymised features and a holdout designed in from the start.
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Marketing Analytics
Campaign targeting, response modelling and contact strategy for marketing teams — measured by lift at the top of the list, not overall accuracy.
Marketing Analytics
Bank Marketing Campaign Targeting
How a retail bank turned a broad outbound list into a pre-call propensity score — call-duration leakage removed, lift measured where the dials are spent, and the result tested against a holdout.
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Data Analysis
App Market Catalogue Analysis
A store-listing analysis built for positioning decisions — install bands rather than counts, missing ratings treated as a signal, duplicate listings and why the average app is a misleading benchmark.
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Marketing Analytics
Flight Search Visibility Analysis
A search visibility review across 100 destinations, two query phrasings and two locales — fixing the result grain, classifying domains and separating rank from actual visibility.
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Customer Analysis & CRM
Customer Profile Data Readiness
A file named for email marketing analysis that contains no email, no campaign and no consent — and what a readiness audit can honestly deliver before a CRM team builds on it.
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Business Intelligence (BI)
Digital Campaign & Website Performance
How we analyse paid campaign performance without chasing CTR — funnel metrics at the right grain, minimum-volume rules, cost per approved conversion and a budget view with ranges instead of promises.
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